Interview with Dave of Founders (Flash version)
Non-Flash podcast
On Dec. 9, 2013, The Jeffery hosted a
tap take-over by Founders Brewing, and featured such rarities as Kentucky Breakfast Stout, Doom, Sweet Repute, Backwoods Bastard -- which was amazing! -- and many others. The following day at the Blind Tiger we caught up with Dave Engbers, co-founder of Founders, and Tim Traynor, the NY Marketing Manager for the brewery, for an interview.
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Bob, Dave and Tim -- all very serious men. (Not really!) |
Founders
was established in 1997 and
originally named Canal Street Brewing after
the neighborhood in Grand Rapids, MI which was home to a number of
breweries in the 1800s. Eventually, the name became Founders, a nod to
those long gone 19th century fore-bearers of beer. Their original
location was in a building with some serious space restrictions, which
required them to brew with horizontal tanks as part of their ambitious
30bbl system.
Mike Stevens and Dave Engbers, both Grand Rapids natives, met at Hope college, which is where Mike
discovered homebrewing. Dave, however, started homebrewing at age 19.
Neither went to brewing school or even apprenticed in a brewery before they
decided that life was too short to not chase their dream of brewing beer
professionally, and after a short stint in the post-college working
world, they started their journey on becoming brewing founders themselves.

They wisely hired a professionally trained brewer at the outset. And, as
so many of the "first craft beer bubble" breweries did, they brewed
pale ales, ambers, and all the rest of predictable styles, in Dave's
words, making "technically solid, but unremarkable beers". They thought
that this would give them the greatest potential market. But with
everyone else making essentially the same stuff, they soon found that
they weren't selling enough beer to be profitable. They were behind on
rent, late on loan payments. Something had to change.

So, they decided to set themselves apart from all the rest of the pack
by brewing something that they themselves were excited about -- a Scotch
Ale called Dirty Bastard. And thus began the change in direction away
from common-denominator beer and towards "brewing beers that we wanted
to drink." The Dirty Bastard was an award winning beer and, more importantly,
a sales success! Soon after followed other beers that would remake the
brewery's image: Breakfast Stout, Devil Dancer, Curmudgeon Old Ale, Bad
Habit. Dirty Bastard was the brewery's biggest seller from 2002 to 2006. Then
from 2007-2012 their Centennial IPA was the #1 seller. Currently Dirty
Bastard and Centennial are neck-and-neck in sales, and the recently
launched All Day IPA has overtaken the #1 spot, a beer that took 3 years
to develop.

In 2012 they brewed about 71,000bbl of beer, and they expect 2013's
output to be around 115,000bbl. The brewery underwent a massive
expansion in 2012, having installed two 85bbl brewhouses, a new
packaging line, a new canning line, and a new beer cellar, all of which
will allow them to grow to about 320,000 barrels a year!

The brewery started experimenting with bourbon barrel aging beer in
2000-2001. They currently go through about 3,000 bourbon barrels a year.
The barrel-aged beers are stored 85ft underground in the old gypsum
mines in Grand Rapids -- about 6 miles of mine space! While Dave
declined to reveal the source of their barrels, he said that many are
barrels that had been aging bourbon for 15 to 18 years. The first beer
that they experimented with in a bourbon barrel became Kentucky Breakfast Stout,
and they have since gotten quite creative with the barrels. They age
some specialty beers in maple syrup barrels -- former bourbon barrels
that then were used to flavor maple syrup. Those barrels come from
BLiS,
a Michigan maple syrup producer, and are used to create the complex
oaky, sweet, smokey characters in the rare and highly regarded Canadian
Breakfast Stout as well as Black Biscuit, Curmudgeon's Better Half, Bolt
Cutter, and Sweet Repute.
While Dave also declined to divulge any of the breweries secret projects
under development, he did assure us that we won't have to travel to
Michigan to enjoy them -- they'll all make their way to New York City
when they're ready! For more information, check out the
Michigan Daily's article on Founders from 2011, and a
recent article about laid-off Miller workers seeking employment at Founders.